Driving Demand for iPhone 17 Pro Max
Paid Ads
Apple
Paid Media · Creative Direction · Design
Campaign Performance
Project overview
A performance-driven paid campaign built to increase demand and drive sales for the new iPhone 17 Pro Max.
We combined targeted advertising, high-impact creative and campaign optimisation to reach potential buyers and move them from awareness to purchase.
+47% campaign reach, +31% content engagement, +26% product page conversions.
A paid strategy focused on turning product interest into measurable sales opportunities.
01 - Background
Turning attention into sales
Apple wanted to build strong demand for the new iPhone 17 Pro Max and drive more potential customers towards the product. The challenge was to make the launch visible to the right audiences while creating advertising that could generate genuine interest and encourage users to explore the product further. We focused on building a paid campaign designed around the complete customer journey — from first impression to product consideration.
02 - Approach
Built to convert
We developed a targeted paid advertising strategy around audience segmentation, creative testing and campaign optimisation. Different creative angles highlighted the iPhone 17 Pro Max's key features and premium positioning, while paid media campaigns were continuously optimised to improve engagement and drive qualified traffic to the product page. Our approach combined paid media strategy, audience targeting, creative direction, ad design and conversion optimisation to maximise campaign performance.
03 - Results
More reach. More interest. More action.
Within just a few months, the campaign delivered strong growth across reach, engagement and product page conversions.
Campaign Reach
+47%
The campaign reached a significantly wider audience through targeted paid media.
Content Engagement
31%
Stronger creative generated increased interaction with the campaign content.
Product Page Conversions
+26%
More users moved from discovering the campaign to exploring the iPhone product page.
Client's
feedback
Apple
Marketing / Creative Team